– Business Sales Are More Common Than You Think –

Starting a business is something many entrepreneurs have experienced.
However, very few people have experience selling a business.
As a result, many business owners have concerns such as:

• I don’t know where to start.
• I’m not sure if my business can really be sold.
• I don’t know how much I should sell it for.
• I’m worried about whether I can find a buyer.

These concerns are completely normal.
In reality, selling a business is not something unusual.

Every year in Thailand, many businesses such as restaurants, cafes, beauty salons, massage shops, hotels, factories, and e-commerce businesses are bought and sold.
The most important thing is to understand the proper process and prepare accordingly.

In this guide, we will explain the business sale process in a simple and easy-to-understand manner for those considering selling a business for the first time.

1. Clarify Your Reason for Selling

The first thing you should consider is:
Why do you want to sell your business?

For example:

• Retirement
• Lack of a successor
• Starting a new business venture
• Raising capital
• Relocating overseas
• Health-related reasons

Your reason for selling will influence both your expected selling price and your desired timeline.
Start by organizing your thoughts and objectives.

2. Look at Your Business Objectively

Most business owners have a strong emotional attachment to their businesses.
However, buyers view things differently.
A buyer wants to know:

“Can this business generate profit?”

Therefore, it is important to objectively review and organize information such as:

• Revenue
• Profit
• Customers
• Equipment
• Location
• Staff

The more clearly you understand your business, the easier it will be to present it to potential buyers.

3. Determine Your Asking Price

Next, think about:

“How much do I want to sell my business for?”

However, your desired price and the market value may not be the same.

For example:

Even if you invested 5 million THB when you started the business, that does not necessarily mean the business is worth 5 million THB today.

Buyers focus on:

• Current value
• Future potential

Rather than the amount originally invested.

4. Prepare Business Information

Buyers need information to evaluate your business.
At a minimum, you should prepare:

 ✓  Revenue information
 ✓  Profit information
 ✓  Equipment details
 ✓  Customer information
 ✓  Staff information
 ✓  Rental costs
 ✓  Contract information
 ✓  Business photos

The more organized your information is, the more confidence buyers will have.

5. Start the Sale Process While the Business Is Operating

In most cases, selling an operating business is advantageous.
This is because the buyer may be able to acquire:

• Existing revenue
• Existing customers
• Existing staff
• Existing brand recognition

Therefore, if possible, we recommend continuing business operations while marketing the business for sale.

6. Find Potential Buyers

In the past, business sales often relied on referrals from friends, business partners, or industry contacts.
Today, online platforms allow business owners to reach a much larger pool of potential buyers.
The more people who see your business, the greater your chances of successfully finding the right buyer.

7. Respond to Buyer Inquiries

Once your business is listed, you may begin receiving inquiries.
Buyers will often ask questions about:

• Revenue
• Profit
• Customers
• Equipment

and other aspects of the business.

Providing honest and accurate answers is extremely important.
Trust plays a major role in a successful transaction.

8. Negotiate the Terms

If a buyer becomes seriously interested, negotiations will begin.

Topics may include:

• Selling price
• Handover date
• Included equipment and assets
• Employee transfer arrangements
• Transition support period

The goal is to reach terms that are acceptable to both parties.

9. Sign the Agreement

Once all major terms have been agreed upon, a formal agreement can be signed.
Be sure to carefully review all contract terms, including:

• Assets being sold
• Payment terms
• Handover date
• Conditions for contract termination

If anything is unclear, consider consulting a professional advisor.

10. Complete the Handover

After the sale is completed, the handover process begins.

This may include:

• Equipment
• Customer information
• Operating procedures
• Supplier information

A smooth transition helps ensure buyer satisfaction and business continuity.

11. Frequently Asked Questions

Q. Can I sell a business that is losing money?
Yes. Even if a business is not profitable, assets such as equipment, location, or customer base may still have value to buyers.

Q. Can I sell a business that is no longer operating?
Yes. However, businesses that are still operating often achieve higher selling prices.

Q. How long does it take to sell a business?
It depends on the industry, pricing, and overall attractiveness of the business.
Some businesses sell within a few weeks, while others may take several months or longer.

Q. What happens to the employees?
It depends on the buyer and the specific transaction.
In some cases, employees may be retained and transferred to the new owner.

12. Avoid Common Mistakes

Common mistakes made by first-time sellers include:

• Setting an unrealistically high asking price
• Failing to organize business information
• Lack of preparation

Preparation is one of the most important factors in a successful sale.
Rather than rushing into the process, start by organizing your business and preparing properly.

13. Selling a Business Is Not the End

Many people think selling a business means giving up.
In reality, it can be the beginning of a new chapter.

For example:

• Starting a new business
• Enjoying retirement
• Reorganizing personal assets

Selling a business can create new opportunities and provide greater flexibility for the future.
It is important to view the process positively.

Summary

If this is your first time selling a business, it is completely normal to feel uncertain about where to begin.
However, by understanding the following process:

1. Clarify your reason for selling
2. Organize your business information
3. Determine a selling price
4. Find potential buyers
5. Negotiate terms
6. Complete the handover

you can significantly improve your chances of a smooth and successful transaction.
Start by reviewing your current business situation and preparing for the sale.

Looking to Sell Your Business?

Bizkaakai allows business owners to list a wide range of businesses, including restaurants, cafes, beauty salons, massage shops, hotels, factories, logistics companies, and e-commerce businesses.

Why not list your business on Bizkaakai and connect with potential buyers today?

[List Your Business on Bizkaakai]

Bizkaakai Market Insights (As of June 2026)

According to Bizkaakai data from the past three years:

• More than 9,900 business-for-sale listings have been posted on the platform.
• More than 2,700 listings have been marked as sold out.
• Bangkok and surrounding areas account for approximately 64% of all listings.
• Restaurants, cafés, and bars represent the largest category on the platform.
• A wide range of businesses have been listed, including hotels, clinics, logistics companies, factories, and e-commerce businesses.

These figures show that selling a business is not unusual or uncommon.
Every year, many business owners successfully transfer their businesses to new owners.
The key is not worrying about whether your business can be sold, but preparing clear and reliable information that allows potential buyers to make informed decisions.
If you are considering selling your business, start by organizing and understanding your current business situation.

Data source: Bizkaakai internal listing data (June 2023 – June 2026)